Structured Data (SEO)
Structured data is machine-readable metadata — usually JSON-LD — that describes page entities and enables rich results, sitelinks, and answer-engine citations.
In plain English
Structured data is how you tell a machine what your page is about. The human reader sees "Our pricing" in a big font; the search engine sees an Offer with a price, currency, and availability. That explicit typing is what makes rich results possible: the star ratings, the FAQ accordions, the video previews, the "People also ask" blocks.
The Schema.org vocabulary defines hundreds of entity types — Product, Recipe, Event, Organization, FAQPage, DefinedTerm. You pick the ones that match your page, emit them as JSON-LD, and validate with Google's Rich Results Test. The effect on search traffic can be large — rich results often get double the click-through of a plain blue link.
Why it matters for Black Box
Black Box emits structured data sitewide. The Organization block on every page establishes the brand identity; page-specific blocks light up rich results; the glossary's DefinedTerm entries are designed to be lifted by answer engines when someone asks "what is an AI company?"
Examples
- Product schema with price, currency, rating — drives shopping results.
- FAQ schema — drives collapsible FAQ rich results on SERPs.
- Breadcrumb schema — improves the URL presentation in search results.