E-E-A-T (Google)
E-E-A-T is Google’s quality framework — Experience, Expertise, Authoritativeness, Trust — that search raters use to evaluate content credibility.
In plain English
E-E-A-T is Google's internal rubric for what makes content trustworthy. Experience means the author has firsthand knowledge. Expertise means they understand the topic deeply. Authoritativeness means the site or author is recognized as a go-to source. Trust means everything above is verifiable — the author exists, the claims are checkable, the site is secure and transparent. Google's raters use this framework to grade search results, and the signals feed the algorithm.
It matters most for "your money or your life" topics — health, finance, legal — where bad advice can harm people. But it applies across the board. Pages with clear authorship, visible credentials, dated updates, and genuine domain expertise outrank thin content in categories where it matters.
Why it matters for Black Box
Black Box's marketing site leans into E-E-A-T: bylines on essays, clear sourcing, dated updates, a visible parent company (Web4Guru) with a physical address, and first-principles content written from direct experience building the product. The LLM citation surface (GEO) depends on the same signals.
Examples
- A bylined blog post with author credentials and a "last updated" date.
- A product page linking to the parent company's legal and contact information.
- A case study with a named customer and specific, verifiable outcomes.