For restaurants

Run the kitchen.
We will run the phone.

Independent restaurant owners spend more time on Yelp replies, Instagram captions, menu updates, and catering follow-up than they do on the line. Web4Guru is the team that runs the marketing and guest-ops layer around your restaurant — so the chef can stay a chef.

Web4Guru is best for independent restaurants and small groups who want AI to handle review replies, social, menu updates, catering follow-up, and guest comms — so the kitchen runs the kitchen, not the marketing.

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The problem

The internet became a second restaurant nobody is staffing.

A diner who is deciding whether to come tonight checks five things in two minutes: Google reviews, Instagram, the menu page on your website, the most recent photo someone posted of the food, and whether OpenTable shows availability. Each of those surfaces is a small act of hospitality. Each of those surfaces, at most independent restaurants, is silently neglected because the owner is on the line and the GM is expediting and nobody hired a marketing person.

The cost is invisible but real. A four-star average instead of a 4.7 because nobody replied to last month\'s one-star and signaled that the restaurant cares. An Instagram feed that has not posted since the holiday menu launched. A catering inquiry that came in on Friday at 6pm and got answered Tuesday — by which point the corporate planner had already booked somewhere else. A regular who has not been back in four months because nothing told them they were missed.

None of this work is hard. All of it is constant. It is a job, not a project. And it is the job most independent restaurants are losing.

How Web4Guru helps

Five surfaces we keep alive on your behalf.

Each outcome is run by an AI specialist supervised by a senior producer at Web4Guru. Every public-facing reply, post, and quote lands in your approvals queue — usually a five-minute morning review with the owner or GM.

Review responses across Google, Yelp, TripAdvisor, and OpenTable

Every new review on every platform gets read within hours. A specialist drafts the response in your house voice — warm and specific on the five-stars, calm and accountable on the one-stars, never the templated "Thanks for your feedback!" that signals nobody is home. The owner approves the batch in a single sip-of-coffee session each morning. Reviews start sounding like a real restaurant talking back, which is exactly what future diners are looking for when they read them.

Daily social posting that actually shows the food and the room

Tell the team today's specials in a voice memo or a quick photo from the line. By lunch service you have an Instagram post and story, a Facebook post, a Google Business Profile update, and a TikTok or Reel for the dish — all captioned in your voice with the right local hashtags and the dietary notes diners ask about. Posting becomes a five-minute habit instead of the chore that gets skipped on a busy week.

Menu and digital-board updates same-day, not next week

When the produce delivery does not show, when the chef pulls a dish, when prices need to move, or when you are running a Tuesday-only special — the menu page on your website, the digital boards in the dining room, the QR-code PDF, and the third-party listings (Google, Yelp, OpenTable) update inside the hour. Allergen and ingredient notes stay accurate. The "we are still showing last month's menu online" embarrassment ends.

Catering and private-event lead capture that does not lose the inquiry

A private-events landing page on your domain captures party size, date, dietary needs, and budget. Inbound emails from the contact form, Instagram DMs, and OpenTable inquiries all funnel into the same queue. The team drafts a personalized quote using your catering pricing sheet, follows up at 48 and 96 hours if the lead goes quiet, and books the tasting on your calendar. Catering revenue stops being a function of how alert you were on Tuesday.

Reservation follow-up that turns first-timers into regulars

After a reservation, the guest gets a thank-you with a one-question feedback prompt. Birthday and anniversary tables get a hand-feeling note and a small upsell offer. No-shows get a polite, no-guilt re-engagement message a week later. Guests who have not been back in 90 days get a reason to return. The OpenTable or Resy data you already have starts working as a CRM instead of a calendar.

Built on Black Box

One workspace for everything off the line.

Web4Guru runs your account on Black Box, the AI company platform we built for our own agency. Every draft review response, social post, menu update, and catering quote lives in one dashboard you and your GM can both see. Nothing is buried in someone\'s email or stuck in a freelancer\'s Trello board.

How the platform works

Make the next month the one nobody is asking why you stopped posting.

Most cafes start on Starter ($200/mo, 200 credits). Most full-service independents start on Pro ($500/mo). Onboarding takes one 45-minute call plus a tour of the dining room over video. First posts ship inside the week.

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Not a fit if

We turn restaurants away when the fit is wrong.

You run a true ghost kitchen with no public-facing brand — most of these outcomes assume diners can find and recognize you.
You expect us to manage your POS, drawer, or food-cost inventory. Toast, Square, and Clover stay your operational system; we are the marketing and guest-comms layer around them.
You want fully autonomous review responses with no human review. Every public reply lands in your queue first — your reputation, your last word.
You are not willing to spend ten minutes a day in the approvals queue. The work is high-quality because a human inside the restaurant signs off on it.

Restaurant FAQ

Does it integrate with Toast, Square, or my POS?

Toast, Square, and Clover have API integrations — we can read sales data, flag top performers, and inform menu and special decisions. Full POS ops (drawer, inventory, prep printer routing) stays in your POS. We are the layer around it, not a replacement.

Can it handle reservations?

It integrates with OpenTable, Resy, and Tock — reading bookings, sending guest reminders, and flagging special requests. Direct reservation-taking on your own site is possible via a custom booking page tied to your provider; usually only worth doing for restaurants paying meaningful per-cover fees to OpenTable.

What about multi-location restaurants and small groups?

Scale at $1,500/mo handles 2–5 locations with shared brand voice and per-location metrics. Enterprise at $3,000/mo for larger restaurant groups with franchisee separation, per-concept brand voices, and custom specialists.

What plan fits a single independent restaurant?

Starter at $200/mo for a small cafe with basic social and review ops. Pro at $500/mo for full-service independents with active marketing and a real catering business. See full pricing.

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