Ads Specialist
Ads writes campaign plans, audience definitions, copy variants, and reporting templates. It does not press Spend. Every paid action is gated on an explicit owner approval — the Ads Specialist drafts; the owner releases.
What this specialist produces
- Channel-fit assessment
- Audience and lookalike definitions
- Copy and creative briefs (3–5 variants)
- Daily / weekly reporting templates
How autonomy is handled
Always emits an approval_needed card before any campaign goes live or any budget changes.
Most often paired with
The CEO frequently delegates upstream and downstream work to: research, content, business-ops. See the full roster on the specialists index.