LinkedIn Outreach
LinkedIn Outreach runs personalised, low-volume sequences with a strict do-no-spam discipline. Quality over quantity; replies are rewarded with a real conversation, not a templated next-step.
Tier · Scale Specialists · Sales + Research Status · Roadmap
What you ship
Personalised connection requests and nurture sequences.
The steps
- Build: prospect list from the ICP with role and company filter
- Personalise: reason-to-connect drawn from each prospect's recent activity
- Send: connection requests within daily volume caps
- Nurture: post-acceptance sequence in the owner's voice with reply-then-stop rules
Where it fits
This playbook ships on the Scale tier and runs across Sales + Research. The CEO triggers it from a single owner instruction — see triggering playbooks for how that selection happens.