Cold Email Bootstrap
Cold Email Bootstrap runs the whole outbound playbook on a tight leash: build a clean list from the ICP, write copy variants, warm the domain, send in measured cadence, track replies.
Tier · Scale Specialists · Sales + Research + Content Status · Roadmap
What you ship
End-to-end outbound: list, copy, warm-up, send, track.
The steps
- Build: ICP confirmation, list build with verified emails, suppression of opt-outs
- Warm: domain warm-up plan and inbox-deliverability checks
- Write: 3 copy variants per sequence, owner approves before send
- Send: measured cadence respecting reply-then-stop rules and time-zones
- Track: per-sequence reply rate, positive response, meeting booked
Where it fits
This playbook ships on the Scale tier and runs across Sales + Research + Content. The CEO triggers it from a single owner instruction — see triggering playbooks for how that selection happens.