Your 30-day plan

Your 30-day plan is the CEO's first visible piece of work. It's a personalized four-week sequence written minutes after you finish the onboarding interview, and it's the scaffold against which the rest of your first month is built.

The plan is not a contract. It's a proposal. The CEO writes it, presents it, and adjusts it on your word.

The reveal

When the interview ends, the CEO lands a single card in the Boardroom. It looks roughly like this:

The exact wording is personalized. If you said your business is "fitness coaching for moms," the plan literally says that. The fourth-question answer — your north-star outcome — shows up in week 4.

How the plan is built

Behind the scenes, the CEO runs a short planning loop using your Company Memory as context:

• Reads your industry, team size, time-sink, north-star, and autonomy level.
• Picks a starting Skill — usually Landing Page Bootstrap because it's the fastest way to feel value.
• Sequences follow-on Skills so that each builds on the last (you can't capture leads without a page; you can't send outreach without messages to send).
• Checks your credit budget so the first month fits comfortably in your tier.
• Writes the plan as four weekly outcomes, not forty-eight to-do items.

The output is opinionated on purpose. A plan that tries to please everyone ends up doing nothing. Your CEO picks a sequence, tells you why, and adjusts if you push back.

A week in detail

Week 1 — Ship something

The goal of week 1 is one shipped artifact you can point at. For most wedge users that's a landing page. The CEO runs Landing Page Bootstrap end-to-end: writes the copy, picks a template, deploys to Railway, hands you the URL. Takes about seven minutes of active work.

Week 2 — Wire up capture

The engineering team adds a lead-capture form to the landing page, ships a thank-you flow, and wires notifications so you hear about new leads. The Operations specialist drafts a follow-up sequence the CEO will later activate.

Week 3 — Fill the funnel

The Sales specialist drafts outreach — cold email, LinkedIn touch-points, or both depending on your industry. You approve the drafts in the Approvals Inbox, then the team begins sending on the schedule you pick.

Week 4 — Measure and iterate

The team reviews what worked — which messages got replies, which pages got clicks, which leads converted — and the CEO proposes the next 30 days. By this point, your Company Memory has thirty days of real data; the second-month plan is much sharper than the first.

Steering the plan

You can change the plan by talking to the CEO. A few useful moves:

• Swap the first move. "I already have a landing page. Start with lead gen instead." The CEO swaps the first Skill and shifts the sequence.
• Defer a week. "I'm travelling next week — push everything back seven days." The CEO updates the schedule.
• Reprioritize. "I care more about newsletter than about cold outreach — bump newsletter to week 2." The CEO re-plans and confirms the new order.
• Ask why. "Why did you pick Apollo over Hunter for prospecting?" The CEO explains the trade-off in plain English.

The plan is stored in Company Memory. You can view it from Boardroom → Plan and see weekly status at a glance.

Two common patterns

Depending on what you answered in question 3, the plan tends to shape into one of two patterns:

• Attraction-first. If your time-sink is "content" or "social," the plan leads with Marketing — newsletter, landing page, social pipeline. You start shipping voice before you start shipping outreach.
• Outreach-first. If your time-sink is "lead research" or "email," the plan leads with Sales — lead gen, cold email, CRM setup. You start filling the funnel before you worry about branding.

Both lead to roughly the same place by week 4. The difference is which pain you resolve first.

What "done" looks like

A 30-day plan is done when four things are true:

• Your landing page is live at a real URL.
• You have an active lead capture or outreach channel (at least one).
• You have a morning brief running every day.
• Your Approvals Inbox has settled into a rhythm you don't dread.

If those four are in place by day 30, you are ahead. If not, the CEO writes up what blocked each one and proposes a second-month fix before anything new gets started.

Day 31 — month two

At the end of month one, the CEO runs a short review. It reads your 30-day archive of morning briefs, checks which approvals you tended to approve vs reject, and drafts a second 30-day plan tuned to what actually happened. Usually month two is narrower and deeper: fewer new channels, more polish on the ones that worked.

Frequently asked

Is the plan the same for everyone?

No. It's generated from your answers. Different industries start in different places.

What if it's wrong?

Tell the CEO. It re-plans on your word.

Do I have to follow it?

No. It's a scaffold. You can ask for anything, anytime.

What happens on day 31?

A review and a new 30-day plan tuned to what actually happened.

Where do I see it later?

Boardroom → Plan. Or ask the CEO: "show me the plan."

Key takeaways

• The CEO drafts a personalized 30-day plan immediately after onboarding.
• Week 1 always ships something real. Later weeks build capture, fill, and measure.
• You steer by talking to the CEO; the plan is a scaffold, not a contract.
• Month two is shorter and sharper because Company Memory is thicker.

What to do next

• Your first task — running week 1.
• Understanding cards — the UI that moves the plan forward.
• How to build a landing page in 10 minutes — deeper dive.
• AI Skill Pack — how Skills fit into the plan.