What is Black Box?

The one-sentence definition

Black Box is a web app where a CEO agent takes your goals in plain English and routes them to a team of specialist agents who produce real outcomes — pages shipped, newsletters sent, inboxes cleared — not chat transcripts. It runs at app.web4guru.com. Nothing to install.

The team

When you sign in, you get a CEO. The CEO reports to you and delegates to specialists.

• Your CEO — chief of staff; receives your goals, decomposes them, delegates, reports back.
• Head of Marketing — voice, campaigns, newsletters, launches.
• Head of Engineering — code, automations, landing pages, internal tools.
• Designer — brand, visuals, page layout, social assets, menus.
• Head of Sales — prospecting, research, personalized outreach.
• Head of Operations — inbox triage, scheduling, paperwork, logistics.

New specialists ship every month. Enterprise customers get custom specialists built to their workflow. The full roster currently sits at 18 specialists plus the CEO and an evaluator that quality-checks the work before it reaches you.

Who it is for

Solo service businesses — consultants, coaches, small agencies under five people. The representative persona is a 34-year-old marketing strategy consultant in Austin TX, who charges $3–10K per project, lands two to four clients a quarter, and is always tired. She has thought about hiring a VA but the management overhead scares her. Black Box is a team without the management overhead.

If you are an enterprise with a PMO and procurement, this is not yet the product for you. If you are a pure developer, there are more flexible agent frameworks. Black Box is for the business owner who wants the outcome, not the tool.

How it differs from the things nearby

vs. ChatGPT. ChatGPT is a chat box. You ask, it answers, you copy the answer somewhere. In Black Box, you hand over the outcome — "ship the newsletter" — and the team runs the whole sequence. See the longer comparison at Black Box vs ChatGPT.

vs. Zapier / Make / n8n. These are workflow tools. You draw the flowchart; they execute it. In Black Box, the CEO designs the flowchart for you, then runs it, then re-plans when things change. See Black Box vs Zapier.

vs. hiring a VA. A part-time VA is $2,000/mo for a calendar. A marketing freelancer is $3,000 for a campaign if they're free that week. A junior dev is $5,000 for a landing page in three weeks. Black Box is $500/mo for all three, at once, overnight.

What a day looks like

You wake up. Open Black Box. There's a morning brief — a short report on what the team did overnight, with three to five decisions queued for you. You swipe through the cards: approve, reject, ask for changes. You tell the CEO one new thing you want done today ("write a case study from these notes"). You close the tab. By lunch the case study is back in your inbox as a Google Doc.

The team doesn't wait for you. The CEO knows your priorities (from the onboarding interview) and runs in the background. You touch Black Box when a decision needs a human, not before.

What you never need

• No API keys for the AI model itself — Black Box proxies Anthropic on your behalf.
• No prompt engineering. You write like you write a text message.
• No Zapier, Make, or n8n wiring. The team designs its own flows.
• No separate VA, freelancer, or junior dev for the standard work.

What a credit is

Black Box meters work in credits. Prices are shown before any big job runs; no surprise bills.

• A light task — draft a quick email — is about 2 credits.
• Everyday work — a newsletter and a 3-email drip — is about 12 credits.
• A multi-agent swarm — a landing page end-to-end — is about 45 credits.

Tiers include 200 / 600 / 2,100 / 4,500 credits per month. Top-up packs are available in $100 / $250 / $500 sizes and stay good for 12 months.

Why it exists

The category is new. An AI company is a software product that behaves like an organization — specialists with roles, a chain of command, memory, and authority to act. We think this is the shape the next decade of business software will take. We are building it for the wedge user first: the solo consultant who wants a team without hiring one.

Frequently asked

Is Black Box a chatbot?

No. A chatbot produces text. Black Box produces actions — pages deployed, emails sent, inboxes cleared.

Who is it for?

Solo service businesses — consultants, coaches, small agencies — who value time over tools.

What does it cost?

Starter $200, Pro $500, Scale $1,500, Enterprise $3,000 per month. Annual plans save 17%.

Why is it called Black Box?

You put a goal in the box and a shipped outcome comes out. You never have to open it.

Who builds it?

Web4Guru — an AI-native software studio that runs its own business on Black Box.

Key takeaways

• Black Box is a team, not a chatbot.
• You delegate outcomes; the CEO designs the steps.
• The team runs in the background and pulls you in only for decisions.
• Pricing is flat monthly, with credits metering the work.

What to do next

• Sign up — a one-minute walkthrough of Google OAuth.
• The onboarding interview — the five questions your CEO asks.
• What is an AI company? — the longer category essay.
• AI executive team — glossary definition.
• Pricing — pick a tier.